Moz is one of our go-to places for all things SEO, and one tool of theirs can save time and research when looking at your own, and competitors’, SEO. Vivek has some more info.

“I use the MozBar – Moz’s SEO toolbar for Chrome and Firefox – on a daily basis to get quick insights in to pages I’m reviewing and working on.

The MozBar install as an extension within your browser and instantly analyses search results and individual pages that you navigate to. This allows you to save time reviewing your pages and researching competitors’ pages.

tip19102015

Installing the MozBar will give you almost instant information to key metrics, such as page and domain authority, link counts, linking route domains, social shares and keyword difficulty scoring. You can also dig deeper by looking at the on-page elements right from MozBar.

Search result information works with Google, Bing and Yahoo! and provides you with high-level information right there on the SERP, allowing for quick analysis of key data. From here, you can get an idea of the pages’ back-link profile and its ranking ability.

Other features allow for the creation of custom searches by search engine, country, region and city, the ability to expose further page elements, find out information about the page authorship, schema.org and other markup, and get social metrics for Facebook, Twitter and Google+.

If you’re performing a site analysis – whether it’s yours or a competitors’ – I highly recommend you install MozBar and potentially save yourself a lot of time with your initial research and data gathering.”

[tips guest=”vivek”]