Why a Local Strategy is Key for Increasing Online Search and Engagement?
Brad Fagan
Product Marketing Insights Lead @Uberall
Brad Fagan is a Market insights expert at Uberall. He wrote Uberall’s foundational report on Branded vs Unbranded Search last year and loves to dive deep into data to find out what makes consumers tick. He is also a keen evangelist on the power of location marketing strategies and harnessing reviews to increase consumer engagement.
Henry Morales
Director Of Strategic Partnerships @Quru
Henry has more than 10 years of experience in web analytics. He has been working on succession of roles and positions of responsibility in the area of digital marketing such as search engine marketing, display marketing, conversion optimization, social media marketing, Tag Management as well as a number of analytics tools and testing activities. He has helped dozens of companies digitize their business and make significant changes to their business models. He is also international speaker at various corporate events.