All companies need to reach an audience. You do this through various methods such as paid search, organic search, display and social medias. But after they arrive you need to engage them on your web pages and apps. Then you need to call them to action or “activate” them. You might wan then to sign up to your newsletters, buy a product, or download a whitepaper. These are all activations.
Finally you have worked hard to get your customers but what do you do to keep them happy? This is what we call nurturing your customer base and might include email marketing, newsletters, SMS, events etc.
REAN is a framework that is designed to help you to plan how you coordinate your activities.
We can provide you all the information you need with this handy product sheet that you can print out at your leisure.
In the whitepaper, you will:
- See the thinking behind the REAN model and the work we do in order to optimize and improve the Internet business of our customers
- Learn how to ask the right questions to define the business objectives for your website
- Get step-by step instruction for conducting your own REAN workshops
- Learn how to use the model for setting your own goals and key performance indicators
- Get a REAN checklist to guide you in your work.